MediaAlpha, Inc. insider Kuanling Amy Yeh sells $734,518 in MAX shares
50,000 shares sold on the open market between Oct 30 and Nov 2, at about $14.69 each.
Kuanling Amy Yeh sold about $730,000 of MediaAlpha, Inc. (MAX) stock between Oct 30 and Nov 2, according to an SEC filing. The chief technology officer received an average of $14.69 for 50,000 shares.
The filing does not mark the sale as made under a Rule 10b5-1 trading plan. The insider still holds 493,091 shares after the sale, 9.2% fewer than before.
The trade was reported within two business days, as Section 16 requires.
Details from the SEC filing:
| Company | MediaAlpha, Inc. (MAX) |
|---|---|
| Insider | Kuanling Amy Yeh |
| Role | Chief Technology Officer |
| Transaction | Open-market sale (code S) |
| Shares | 50,000 |
| Average price | $14.69 |
| Value | $734,518 |
| Trade dates | Oct 30 to Nov 2, 2026 |
| Filed with the SEC | Nov 3, 2026, 7:16 PM ET |
| Shares held after | 493,091 |
| Ownership | Direct |
| Rule 10b5-1 plan | Not marked in the filing |
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Source: SEC Form 4. Information only, not investment advice. Not affiliated with or endorsed by the U.S. Securities and Exchange Commission.
